The symbol that drives an enterprise forward.
山东万事达集团企业形象整体设计/传播设计
Forty years ago, Master Group began its journey with a single pony powering a machine—an image that sparked a legacy of innovation. Staying true to its spirit of craftsmanship, Master has consistently advanced its manufacturing excellence and brand vision. Inspired by the symbol of the pony, we developed a refreshed visual identity system that conveys resilience, determination, and momentum. This renewed identity equips Master to tackle future challenges with renewed confidence and clarity.
四十年前，万事达集团以一匹驱动加工机的小马为起点，开启了以技术革新为核心的发展历程。时至今日，万事达始终坚守工匠精神，持续推动制造能力与品牌文化双重升级。以“小马”为灵感核心，我们为其构建了全新品牌视觉系统与形象识别标准，传达出进取不息、动力永续的品牌精神。此次焕新不仅重塑了品牌表达，也进一步强化了万事达面对新挑战的文化信念。从2008年起，辉盛与万事达展开深度合作，始终陪伴其品牌成长。我们在协助其打造标志性视觉形象的同时，也共同探索企业文化在新时代背景下的传承与演进。未来，辉盛将继续携手万事达，以设计驱动品牌转型，书写更具远见的新篇章。
- Brand Identity
- Space Design
- Website Design
Background
Master Group’s journey began four decades ago with a pony driving a machine—an image that came to represent perseverance and strength. This small yet powerful symbol became a lasting emblem of the company’s dedication to craftsmanship and innovation. Throughout the years, Master has remained committed to industrial progress, technological excellence, and cultural depth, establishing a uniquely Chinese path in the global manufacturing world.
四十年前，万事达集团以一匹驱动机械的小马起步，在时代的浪潮中开启了工业创新的进程。那匹象征动力的小马，不仅是品牌的起点，也是其精神内核的象征。多年来，万事达持续在制造工艺、技术能力与品牌文化上深耕细作，以稳定而坚定的步伐，走出了一条属于中国制造的品牌道路。
Wiskind Group has taken the pony, which is the symbol of the company's continuous progress, as its totem and designed a new brand visual system and image specification with this as the core.
Since 2008, RDA Team has maintained a long term partnership with Wiskind Group, upgrading the brand and culture for the company, while the development of the company has driven our growth.
