Longketer Technology is a company specializing in the production and export of refractory materials, with products sold worldwide. As the business continues to expand and its brand influence grows, Longketer aims to further solidify its leadership position in the global market through a new brand design. To achieve this, RDA was invited to create a brand-new visual identity for Longketer and seamlessly integrate this identity into the design of Longketer’s new corporate headquarters. The new brand design draws inspiration from the “crown” concept within the name Longketer, symbolizing Longketer’s supreme status in the field of refractory materials and representing the company’s relentless pursuit of excellence. The overall design is simple yet international, aiming to create a highly recognizable visual system that allows Longketer to stand out in the global market.

Longketer隆科特科技是一家专注于生产和出口耐火材料的企业，产品远销世界各地。随着业务的不断扩展和品牌影响力的提升，隆科特科技希望通过全新的品牌设计，进一步巩固其在全球市场中的领导地位。为此，RDA受邀为其设计全新的品牌形象，并将这一形象无缝融入到隆科特科技全新办公总部的空间设计之中。新品牌的设计灵感源自Longketer名称中的“皇冠”概念，这不仅象征着隆科特科技在耐火材料领域的至尊地位，更代表了企业对卓越品质的不懈追求。整个品牌设计风格简洁而国际化，旨在打造一个具有极强品牌识别性的视觉系统，使隆科特科技在全球市场中脱颖而出。