蓝丝带品牌设计-RDA辉盛设计 蓝丝带品牌设计-RDA辉盛设计
Lansidai

Create a agile brand identity reflect warm and fun personality.

Lansidai

Lansidai is a postpartum recovery brand that has been in business for many years. With over 1,000 maternity care centers in hundreds of cities, it has provided scientific and effective maternity care solutions to hundreds of thousands of pregnant mothers. Based on this, RDA cooperated with Lansidai, we not only rebuilt the brand visual system, but also unveiled a flagship store design under the new visual guide. We created a heart-shaped logo in the form of a ribbon, a simple graphic representation of reassuring postpartum recovery services and a gentle expression of the pursuit of beauty.

蓝丝带是一个由感恩氛围驱使的产后恢复品牌,已在上百个城市拥有超1,000家孕产护理中心,累计为数十万名孕产母亲提供科学有效的孕产护理方案。在此基础上,RDA辉盛与蓝丝带合作,我们不仅为其重建了品牌视觉系统,更带来了全新视觉指引下的旗舰空间设计。此前,蓝丝带已拥有一定的品牌风格与广泛的客群受众。借此,品牌形象有了更为明晰的重构思路,即专业、温度、有趣的全新品牌性格。我们创造了一枚丝带形态的心形标识,这一简洁、浅显的图形表现更富有现代及未来客户心目中原始的本质需求——令人安心的产后恢复服务,平实、质朴而温柔地表现对美好的追求。同时,丝带自由飘飞的视觉也被我们用作品牌辅助视觉元素,无论是在平面印刷还是品牌空间,这一柔美的元素总是能够体现蓝丝带目标客群对品牌一贯的认知。

Services
  • Brand Identity
  • Space Design
  • Cartoon Design
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Lansidai is a postpartum recovery brand that has been in business for many years. With over 1,000 maternity care centers in hundreds of cities, it has provided scientific and effective maternity care solutions to hundreds of thousands of pregnant mothers.

 
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We created a heart-shaped logo in the form of a ribbon, a simple graphic representation of reassuring postpartum recovery services and a gentle expression of the pursuit of beauty.

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At the same time, the ribbon's free-floating visual was used as a visual graphic element, both in print and brand space, which always reflects the consistent perception of the brand.

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