Design80, a company dedicated to providing comprehensive home design and construction services, was originally founded by three designers born in 1980, with the brand name reflecting the founders’ generational identity. However, the challenge lay in redefining this unique name to give it new meaning in a highly competitive market. Despite Design80’s strengths in expertise and service quality, the brand struggled to effectively convey its core values and distinctive character through its visual identity. When RDA took on this project, we addressed the challenge by simplifying the brand’s messaging. We created a minimalist “80” logo and used this geometric element as the foundation for the entire visual identity system. This approach not only highlighted Design80’s professionalism and modernity but also resonated with a younger audience through its minimalist style. Ultimately, RDA’s design solution successfully enhanced Design80’s market recognition, allowing the brand to stand out in the home design industry and attract its target consumers more effectively.

八零原创（Design80）作为一家致力于提供家装全案设计与施工服务的企业，最初由三位1980年出生的设计师联合创立，品牌名称承载着创始人的时代印记。然而，如何在激烈竞争的市场中赋予这一独特名称新的含义，成为设计的首要挑战。尽管八零原创在专业和服务质量方面具有优势，但在品牌视觉呈现上仍难以有效传达其核心理念和个性化特征。RDA在接手此项目后，针对这一挑战提出了从品牌信息简化出发的设计策略。通过设计一个极简的“80”数字图形作为品牌标志，并以此几何元素为基础构建了品牌的整体视觉识别系统，RDA不仅凸显了八零原创的专业性和现代感，更通过极致简约的风格与年轻一代产生了共鸣。RDA的设计方案成功提升了八零原创的市场辨识度，新的设计风格使其在家装行业中脱颖而出，并更好地吸引了目标消费者。