The symbol that drives an enterprise forward.
Wiskind Brand Identity Design
Forty years ago, Master Group began its journey with a single pony powering a machine—an image that sparked a legacy of innovation. Staying true to its spirit of craftsmanship, Master has consistently advanced its manufacturing excellence and brand vision. Inspired by the symbol of the pony, we developed a refreshed visual identity system that conveys resilience, determination, and momentum. This renewed identity equips Master to tackle future challenges with renewed confidence and clarity.
RDA refined the Wiskind project into a clear brand identity design system for industrial groups and construction materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Space Design
- Website Design
Background
Master Group’s journey began four decades ago with a pony driving a machine—an image that came to represent perseverance and strength. This small yet powerful symbol became a lasting emblem of the company’s dedication to craftsmanship and innovation. Throughout the years, Master has remained committed to industrial progress, technological excellence, and cultural depth, establishing a uniquely Chinese path in the global manufacturing world.
RDA refined the Wiskind project into a clear brand identity design system for industrial groups and construction materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
The Challenge
As visual expectations evolve and market demands intensify, Master’s previous brand identity no longer reflected its dynamic spirit and forward-thinking values. The challenge was to respect the company’s rich legacy while crafting a renewed identity system—one that could carry the essence of its symbolic pony into the future with clarity, power, and visual relevance across platforms.
RDA refined the Wiskind project into a clear brand identity design system for industrial groups and construction materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
Solution
Drawing inspiration from the iconic pony, we designed a new visual identity system rooted in movement, strength, and optimism. The logo and visual elements are streamlined and modern, yet deeply tied to cultural resonance. We developed comprehensive brand guidelines to ensure consistency and scalability across touchpoints. More than just a design project, this was a strategic renewal of a long-standing partnership between Huisheng and Master—focused on transformation, alignment, and long-term brand value.
RDA refined the Wiskind project into a clear brand identity design system for industrial groups and construction materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
