Leading the way with a new visual identity. We create this pilot bird to fly with the corporate strategy onto a new level. In order to commemorate the fifth anniversary of the company's IPO, along with the new released brand strategy, the new corporate image was created and designed by RDA Team, with a pilot bird as the idea, symbolize the future height of the brand and the leading position in the industry.

RDA refined the Head project into a clear brand identity design system for corporate groups and professional services. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.