RDA (Re-Define Aesthetics).

RDA (Re-Define Aesthetics).

RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we create clear, distinctive and commercially useful design systems for companies entering China, growing from China, or building brands for global markets. Our work connects brand strategy, visual identity, packaging, retail space and digital communication for healthcare, consumer goods, F&B, manufacturing, technology and lifestyle clients. RDA is based in Shanghai, with partner offices in Melbourne, Australia and Auckland, New Zealand.

Our expertise

01

Brand identity

Brand Strategy Logo Design Visual Identity Package Design Print Design
02

Spatial Design

Retail Space Restaurant Showrooms Headquarters
03

Digital Design

Web Design Social Film Design Online Store Motion Design

Latest Projects ↓

RDA Design Showreel
Our works in a minute.

Brand Identity
Vcanbio headquarters spatial design by RDA

Vcanbio Group ●
Headquarters Space Design.
Huaguang Porcelain brand identity design

Huaguang Porcelain ●
Brand identity design.
Lansidai brand identity refresh

Lansidai ●
Refresh an agile brand identity.
Huayan industrial ceramics brand identity design

Huayan Ceramics ●
Brand identity design.
Junyi Tea identity and packaging design

Junyi Tea
Identity and Packaging Design.
ATSI cosmetics identity and packaging design

ATSI Cosmetics ●
Identity and Packaging Design.
Fumaozhai hospitality brand identity design

Fumaozhai
Brand identity design.

Xlija Robotics
Vision for a Healthier Future.

Brand Identity
Dang's Fish restaurant brand identity design

Dang's Fish
Brand identity design.

Hicyan Art Center
A space transformed brand identity.

News
News and updates of RDA.
Wiskind Group industrial brand identity design

Wiskind Group
Brand identity design for a leading company.

Head Group
Spread the wings and leading the way.

Brand Identity
Fornia

Fornia BioSolutions
Brand Identity Design.
Telebooth

Telebooth
Brand identity design.

Shinmade Steel
Brand identity design.
SweetBabe snack retail store brand design

SweetBabe Store
Brand identity design.
Nervtex healthcare technology brand identity design

Nervtex
Brand visual identity design.
Shanghai Cell Center showroom spatial design

Shanghai Cell Center
New showroom space design.
KeepFresh restaurant brand and space design

KeepFresh%
Refresh a western restaurant brand.

Brand Identity
TSTR Milano fashion brand identity design

TSTR Milano
Mix the fashion with texture and color.

Brand Identity
View All Work