RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we create clear, distinctive and commercially useful design systems for companies entering China, growing from China, or building brands for global markets. Our work connects brand strategy, visual identity, packaging, retail space and digital communication for healthcare, consumer goods, F&B, manufacturing, technology and lifestyle clients. RDA is based in Shanghai, with partner offices in Melbourne, Australia and Auckland, New Zealand.
