Xlija is not only a leading company in the large health tech industry but also an innovator and promoter of AI-driven therapeutic robots. Unlike traditional industry brands, we are committed to providing comprehensive and scientific recovery solutions for a broad spectrum of sub-healthy individuals. The RDA team undertook a complete visual overhaul for Xlija, including brand visuals, user experience, and spatial design, to ensure the brand stands out in the rapidly evolving digital health field. Our design philosophy is not only professional and holistic but also vibrant, avoiding any clichéd or overly commercial imagery. The challenge for Xlija goes beyond creating an intelligent technology therapy brand; it involves integrating technical, commercial, and community value to shape a more trusted, more holistic, and more ambitious brand in the health market.

小理家不仅是一家领先的大健康科技公司，更是AI智能理疗机器人的创新者和推动者。与传统的行业品牌不同，品牌致力于为广泛的亚健康人群提供全面、科学的康复方案。RDA团队接手了小理家的全面视觉重塑，包括品牌视觉、用户体验和空间设计，以确保品牌在快速发展的数字健康领域中脱颖而出。我们的设计理念不仅专业、全面，而且充满活力，避免了任何陈词滥调或过于商业化的形象。小理家的挑战不仅在于打造一个智能科技理疗品牌，更在于整合技术、商业和社群价值，塑造一个更值得信赖、更全面、更有抱负的健康市场品牌。

RDA在接手小理家品牌全面视觉重塑的项目中，充分考虑了其作为大健康科技公司和AI智能理疗按摩机器人创新者的独特定位。我们的团队深入理解了小理家与众不同的品牌精神——针对亚健康人群提供全面而科学的康复方案。这不仅体现在我们为小理家设计的品牌视觉上，也贯穿于用户体验和空间设计的每一个细节中。在品牌视觉方面，RDA强调了创新和专业性的结合，以此来彰显小理家在智能科技理疗领域的领先地位。我们避免使用任何陈词滥调，选择了更为活力和前瞻性的视觉元素，以确保品牌形象既现代又具吸引力。