Branding are the ingredients in products and interiors for this noodle restaurant.
Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle. RDA has designed branding for the woody-style restaurant that translate its special ingredients into an iconic identity. The program encompasses naming of the noodle and the design of the interiors, as well as environmental graphics and packaging.
黎叔以匠心手艺制作，汇杂酱与面，面劲道入味，酱料更耐人寻味。从技法手艺到调料入味，黎叔都是如此的恰到好处，顾客的认可也更加坚定了黎叔要将这份匠心美食传承于世，凭借不断调配，精心研制，终汇成一碗食客无不点头称赞的杂酱面。RDA受托为黎叔品牌进行重塑，强化了这一独特的品牌印记。将一份成都美食，打造成为以品牌发力的全域行业品牌。
- Brand Identity
- Space Design
- Environment Visual Identity
Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle.
Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle.
RDA has designed branding for the woody-style restaurant that translate its special ingredients into an iconic identity. The program encompasses naming of the noodle and the design of the interiors, as well as environmental graphics and packaging.
