At Shinmade, our goal is to help build a better world with smarter steels. Steels made using innovative processes which are more efficient, use less energy, and emit significantly less carbon. Steels that are cleaner, stronger and reusable. Steels for electric vehicles and renewable energy infrastructure that will support societies as they transform through this century. In the realm of brand image design, RDA has adopted the phoenix as the new visual symbol for Shinmade, signifying the company's rebirth and development akin to the mythical phoenix rising from its ashes. This symbol not only reflects Shinmade's core values of sincerity, goodness, and symbiotic coexistence, but also symbolizes the company's commitment to continual innovation and sustainable development in the steel industry. This imagery sharpens Shinmade's market positioning, showcasing its resilience and dynamism as an industry leader. RDA employs a robust and simplistic design language, seamlessly blending the strength and malleability of steel. This is evident not just in Shinmade's product design but is also fully expressed in its brand image. The phoenix imagery represents not only Shinmade's challenge and innovation in the traditional steel industry, but also foretells its role in reshaping urban landscapes in the new era.

山东新美达科技材料有限公司是一家集科研、生产、贸易、仓储于一体的现代化钢铁企业，生产冷轧钢板、酸洗钢板、镀铝锌钢板、彩涂钢板等系列产品并提供仓储流通贸易服务。公司前身创建于1978年，拥有44年发展历史。新美达秉承“至诚致善，相融共生“的核心价值观，重视研发与技术创新，为客户提供可持续的绿色环保的钢铁解决方案。在品牌形象设计上，RDA采用凤凰作为新美达的全新品牌视觉符号，寓意着公司如凤凰涅槃般的重生和发展。这一符号不仅体现了新美达“至诚致善，相融共生”这一核心价值观，也象征着公司在钢铁行业的不断创新和可持续发展的承诺。通过这一形象，新美达在市场中的定位将更加鲜明，展现其作为行业领导者的坚韧和活力。RDA利用坚固、简洁的设计语言，将钢铁的强度和可塑性完美融合。这不仅体现在新美达的产品设计中，更是在品牌形象上得到了充分的体现。凤凰的形象不仅代表着新美达对传统钢铁工业的挑战和革新，也预示着他们在新时代下对城市面貌的全新构筑。