Sandoo: Pioneering Innovation in Food Branding
三多三明治/从视觉到味觉,焕新品牌体验
Sandoo Sandwich positions itself as a trailblazer in the fast-food industry, promising a unique and delightful dining experience. Guided by the brand philosophy of “More care, richer flavors, greater joy,” Sandoo seeks to redefine sandwiches as a lifestyle pursuit. The challenge was to create a distinctive identity that balances global trends with local cultural nuances while standing out in a competitive market. The design had to express both international aesthetics and a deep resonance with the preferences of Chinese consumers.
三多三明治以快餐行业的创新先锋为定位,旨在为消费者提供独特且愉悦的用餐体验。项目初期,我们深入理解品牌“多一份用心、多一层美味、多一点快乐”的核心理念,构建出“超越传统”的品牌形象。面对三多三明治需平衡多元文化与本土化需求的挑战,我们发现其需要在竞争激烈的快餐市场中脱颖而出,并通过品牌形象传达高品质与创意理念。在设计中需注重品牌的国际化审美,同时不失对本土消费者需求的深刻共鸣。RDA为三多三明治打造了一套完整的品牌设计解决方案,从品牌视觉体系到核心标志设计,以现代感与亲和力并存的视觉语言,传递三多三明治对品质与创意的执着追求。标识设计中,我们创新性地将数字“三”的图形设计为品牌的超级符号。这不仅强化了“多一点”的品牌理念,还打造了一个具有连接性和互动性的品牌符号,贯穿于整个品牌传播与识别系统,增强了品牌的统一性与记忆点。同时,我们融入独特的色彩搭配与创新字体设计,结合消费者的使用场景,强化品牌在快节奏生活中的实用性和情感连接。
- 品牌识别设计
- 品牌传播设计
- 展示空间设计
Reimagining
Sandoo Sandwich positions itself as a trailblazer in the fast-food industry, promising a unique and delightful dining experience. Guided by the brand philosophy of “More care, richer flavors, greater joy,” Sandoo seeks to redefine sandwiches as a lifestyle pursuit.
三多三明治以快餐行业的创新先锋为定位,旨在为消费者提供独特且愉悦的用餐体验。项目初期,我们深入理解品牌“多一份用心、多一层美味、多一点快乐”的核心理念,构建出“超越传统”的品牌形象。
Bridging Global Trends
The challenge was to create a distinctive identity that balances global trends with local cultural nuances while standing out in a competitive market. The design had to express both international aesthetics and a deep resonance with the preferences of Chinese consumers.
面对三多三明治需平衡多元文化与本土化需求的挑战,我们发现其需要在竞争激烈的快餐市场中脱颖而出,并通过品牌形象传达高品质与创意理念。在设计中需注重品牌的国际化审美,同时不失对本土消费者需求的深刻共鸣。
A Lifestyle Connection
RDA delivered a comprehensive brand solution, crafting a visual identity system that blends modern sophistication with approachability. From innovative typography to harmonious color palettes, the design highlights Sandoo’s commitment to quality and creativity. By focusing on real-life customer experiences, the branding fosters a strong emotional connection and practical relevance in fast-paced lifestyles.
RDA为三多三明治打造了一套完整的品牌设计解决方案,从品牌视觉体系到核心标志设计,以现代感与亲和力并存的视觉语言,传递三多三明治对品质与创意的执着追求。标识设计中,我们创新性地将数字“三”的图形设计为品牌的超级符号。这不仅强化了“多一点”的品牌理念,还打造了一个具有连接性和互动性的品牌符号,贯穿于整个品牌传播与识别系统,增强了品牌的统一性与记忆点。同时,我们融入独特的色彩搭配与创新字体设计,结合消费者的使用场景,强化品牌在快节奏生活中的实用性和情感连接。
Empower Your Brand
Starting Now.
RDA specializes in brand identity, commercial space design, and digital marketing with a focus on essentialism and international design aesthetics. We create emotionally resonant brands that drive business success. Beyond design solutions, we uncover brand potential through strategic positioning and innovation, delivering lasting value in competitive markets. Whether domestic or global, RDA offers expertise to shape a promising future for your brand. Contact us to start your branding journey.
塑造品牌,定义领先。RDA以极致和国际主义的设计风格为企业提供品牌形象识别设计VI系统,商业空间设计和数字营销设计服务。塑造感动人心的品牌和体验,让品牌成为驱动商业向前的力量。辉盛不仅是设计解决方案的提供者,更是品牌潜力的开掘者。我们通过深度的策略定位和创新设计,致力于在竞争激烈的市场中为品牌塑造独特而持久的价值。无论是在国内还是国际舞台,辉盛都以其独特的视角和专业能力,为品牌的未来指引方向。 联系我们开启品牌之路: