Today, competition in the kitchenware market is becoming increasingly fierce, and Meichu’s existing brand image can no longer match its outstanding market performance. To this end, our team spent a lot of time investigating brand design trends in the commercial kitchen industry, and studying the relationship between corporate culture, products and marketing, and finally used "Meichu" as the brand name of Meichu to strengthen the brand's main visual recognition. Most importantly, we have brought a simple and intuitive, highly international visual system and a complete set of visual landing solutions to Meichu.

今天，商业厨具市场的竞争日渐激烈，美厨现有的品牌形象已不能与其优秀的市场表现匹配。为此，我们的团队花大量时间调研了商厨行业的品牌设计趋势，并研究企业文化与产品及市场营销的关系，最终以「Meichu」作为美厨的品牌名称，强化品牌主视觉的辨识度。最重要的，我们为美厨带来了简洁直观、极具国际化的视觉系统，和一整套视觉落地解决方案。在标识设计中，我们创造性地将「me」设计成汉字「美」的形状，表达美厨品牌对于「美丽厨具，美好服务」的追求。在六个字符中，「e」是生灵活现的存在。我们将「e」赋予开拓者（explorer）的美好寓意；同时，「e」也是电气化的代表，象征着美厨的科技力量。这种独具品牌自我属性的设计将成为美厨品牌的超级符号，有力地增强美厨在市场竞争时获得的关注度。