Brand Identity / Package Design
Marumi focuses on the application of freeze-drying technology to pet food, allowing dogs and cats to improve their sense of well-being through a safe diet. RDA's branding solutions focus on a simple and clear product strategy, with the brand's strengths and selling points developed in a visual way, making the brand more effective in the midst of chaos. The company has its own unique voice in the market.
清晰灵动的视觉识别
丸味专注于将冻干工艺应用于宠物食品,以“冻干生骨肉”和”功能零食冻干“为产品方向,原料以及产品可溯源为产品理念,让犬猫通过安全饮食提高幸福感。丸味持续关注全球宠物健康产业,不断将北美与新西兰等国家的生食喂养理念和冻干经验融入到产品研发过程中,经过国内外多家世界冠军猫舍以及上百个生食家庭的测试认可。RDA的品牌解决方案聚焦简单而清晰的产品策略,将品牌优势和产品卖点,以可视化的方式进行开发,令品牌在纷杂的市场中发出自己独特的声音。