Lansidai is a postpartum recovery brand that has been in business for many years. With over 1,000 maternity care centers in hundreds of cities, it has provided scientific and effective maternity care solutions to hundreds of thousands of pregnant mothers. Based on this, RDA cooperated with Lansidai, we not only rebuilt the brand visual system, but also unveiled a flagship store design under the new visual guide. We created a heart-shaped logo in the form of a ribbon, a simple graphic representation of reassuring postpartum recovery services and a gentle expression of the pursuit of beauty.

RDA辉盛与蓝丝带合作，为这个以感恩为驱动力的产后恢复品牌注入了全新的活力。蓝丝带已在超过100个城市拥有超过1,000家孕产护理中心，为数十万名孕产母亲提供了科学有效的孕产护理方案。在此基础上，我们重新塑造了品牌视觉系统，并为其打造了全新的旗舰空间设计。通过对品牌风格和客户群体的深入研究，我们重构了品牌形象，为其带来了更为明晰的品牌定位：专业、温度、有趣。我们设计了一个丝带形态的心形标识，简洁而浅显，充分表现了现代客户对产后恢复服务的本质需求——舒适而可靠。这一标识不仅平实、质朴、温柔，更是以柔美的自由飘飞的视觉元素为品牌提供了精妙的辅助视觉，不论是在平面印刷还是品牌空间中，都能体现蓝丝带目标客户对品牌的认知。