A vibrant, contemporary and reimagined visual identity for Hicyan Ceramics.
In 1919, as the first generation of porcelain makers, the founder of the Hicyan brand, Huang Qinghe, opened a handmade porcelain workshop, which became famous for its excellent quality. Due to war and the change of times, the family workshop stopped production, but the family always stayed in business. A century has passed and the fourth generation has reinvented the Hicyan brand and led the company to a higher standard of quality, art and craftsmanship. We created a minimal and extreme brand design style for Hicyan brand, which is highly consistent with the product design language and reinforces this brand quality through the application design, with a unique cyan color throughout that is unforgettable.
1919年,咸丰年间出生的黄庆和作为黄氏家族第一代制瓷人,开办手工瓷(陶)器作坊,以其卓越品质而闻名,由于历史的战乱与时代的更迭,家族作坊停止生产,但极富创造力的工艺及和完美的鉴赏力得以一代代传承与保留,黄氏家族制瓷人始终坚守。一个世纪过去了,第四代传承人黄兴远重新点燃了家族制瓷的历史, 创立汉青陶瓷,并以远见的卓识带领汉青在质量、艺术及工艺上达到了更高的标准,百年渊源,匠心传承,第五代传承人黄少晨也加入家族的制瓷行业中,传承经典的同时赋予了汉青新的素材和气息。我们为汉青打造了极简而极致的品牌设计风格,与产品设计语言高度一致,并通过终端设计强化了这一品牌质感,独特的青色贯穿始终,令人过目不忘。
- Brand Identity
- Space Design
- Communication Design
In 1919, as the first generation of porcelain makers, the founder of the Hicyan brand, Huang Qinghe, opened a handmade porcelain workshop, which became famous for its excellent quality.
Due to war and the change of times, the family workshop stopped production, but the family always stayed in business.
We created a minimal and extreme brand design style for Hicyan brand, which is highly consistent with the product design language and reinforces.
The new brand quality through the application design, with a unique cyan color throughout that is unforgettable.