By building a bridge between an existing brand and new products of Ganniu Shan, we needed to give the buyer an impression of what a feeling to Ganniu Shan might be like. With exquisite botanical illustrations, the product packaging communicates a feeling of inherited knowledge, hand crafted detail, good taste and fine quality. It represents the very antithesis of industrial production.

通过在现有品牌和赶牛山的新韩国泡菜产品之间建立一座桥梁，我们需要给消费者一个印象，建立对赶牛山的品牌感觉。通过时尚现代的植物元素插图，产品包装传达了一种传承知识、手工制作的细节、良好的品味和优良的品质的感觉，RDA设计的新产品形象帮助品牌快速建立了市场认知。