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A Century-Long Journey of Shandong Cuisine Tradition and Innovation.
馥茂斋饭店品牌策略品牌全案设计
Founded in the late Qing Dynasty in 1869, Fumaozhai Restaurant reopened its doors in 2001 within a traditional courtyard house on Qinglong Mountain in Boshan, preserving its time-honored practices of intimate seating arrangements, authentic ingredients, and fairness to all patrons. This century-old restaurant has navigated the tides of history to solidify its standing in a land rich with benevolence and righteousness. Fumaozhai is not just an old traditional eatery but also a standard-bearer of Shandong Boshan's Lu cuisine. Its philosophy centers on the authenticity of flavors, selecting the freshest seasonal ingredients while minimizing the use of seasonings to maintain traditional tastes.
馥茂斋,起源于1869年清末时期,并于2001年,在博山青龙山一处四合院中再度开张,仍然保持着传统的四四席,真材实料,童叟无欺的特点。这家百年字号的饭庄在历史的长河中乘风破浪,最终巩固了其在仁义厚重的土地上的地位。馥茂斋不仅是一家传统老菜馆,更是山东博山鲁菜的代表之一。其经营理念强调原味,食材精选当季最新鲜,少用调料,坚持传统口味。深受鲁菜发源地博山食文化理念的影响,馥茂斋成为一方土地的食界旗舰,见证了城市变迁,传承了百年的饮食文化精髓。百年字号的馥茂斋,坚守千年齐文化百年馥茂斋的使命,以真味回归的信念,为食客呈现着鲁菜文化的珍宝。
- 品牌识别设计
- 产品包装设计
- 店面空间设计
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Founded in the late Qing Dynasty in 1869, Fumaozhai Restaurant reopened its doors in 2001 within a traditional courtyard house on Qinglong Mountain in Boshan, preserving its time-honored practices of intimate seating arrangements, authentic ingredients, and fairness to all patrons.
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Influenced by the culinary culture of Boshan, the birthplace of Lu cuisine, Fumaozhai has become a flagship of the local food scene, witnessing urban transformations and preserving the essence of a century’s culinary culture.
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