ATSI:Shaping a New Identity Through the Power of Silica
ATSI爱涂生：从硅出发，构建健康科技新形象
ATSI Health specializes in water-soluble silica applications within the wellness and skincare industries. The brand sought a comprehensive visual transformation to establish a unified identity and enhance market clarity across its product lines, including skincare and wound recovery solutions. The core challenge was to build a consistent and science-driven brand language that could effectively communicate both technological innovation and consumer accessibility. The former identity lacked cohesion and failed to express the brand’s differentiated position.
ATSI爱涂生健康科技专注于水溶性硅元素在大健康领域的应用，尤其在护肤与修复方向拥有显著创新性。品牌希望通过系统性设计重塑视觉认知，增强专业信任感，并推动旗下悦悠悠、齐润宝等产品线的市场传播效率。项目的挑战在于，如何以科技与健康的结合为切入点，构建差异化品牌结构，同时在包装体系中实现功能性与美学的兼容，令消费者在第一时间感知品牌价值。品牌原有形象存在设计语言分裂、缺乏统一识别的问题，难以支撑系列产品的体系化表达。RDA团队以“硅元素视觉识别”为策略起点，构建以Si图形为核心的品牌超级符号，贯穿视觉系统与产品包装。同时，通过高端化字体设计、冷静专业的配色体系与统一的架构规范，重构品牌的专业信赖力。设计不仅提升了品牌辨识度，更完成了品牌文化向用户感知的有效转化。
- 品牌识别设计
- 产品包装设计
- 品牌传播设计
Silica-Powered Brand
ATSI Health specializes in water-soluble silica applications within the wellness and skincare industries. The brand sought a comprehensive visual transformation to establish a unified identity and enhance market clarity across its product lines, including skincare and wound recovery solutions.
ATSI爱涂生健康科技专注于水溶性硅元素在大健康领域的应用，尤其在护肤与修复方向拥有显著创新性。品牌希望通过系统性设计重塑视觉认知，增强专业信任感，并推动旗下悦悠悠、齐润宝等产品线的市场传播效率。
Defining a Cohesive Language
The core challenge was to build a consistent and science-driven brand language that could effectively communicate both technological innovation and consumer accessibility. The former identity lacked cohesion and failed to express the brand’s differentiated position.
项目的挑战在于，如何以科技与健康的结合为切入点，构建差异化品牌结构，同时在包装体系中实现功能性与美学的兼容，令消费者在第一时间感知品牌价值。品牌原有形象存在设计语言分裂、缺乏统一识别的问题，难以支撑系列产品的体系化表达。
Symbol-Driven Brand System
RDA addressed this by developing a silica-inspired visual identity, with the elemental “Si” motif as a brand super symbol. This was applied consistently across the visual system and product packaging. Through elegant typography, a clinically grounded color palette, and a modular packaging structure, we reinforced ATSI’s credibility as a professional and forward-thinking health brand. The result is a clear and scalable design system that transforms ATSI’s scientific narrative into tangible brand trust.
RDA团队以“硅元素视觉识别”为策略起点，构建以Si图形为核心的品牌超级符号，贯穿视觉系统与产品包装。同时，通过高端化字体设计、冷静专业的配色体系与统一的架构规范，重构品牌的专业信赖力。设计不仅提升了品牌辨识度，更完成了品牌文化向用户感知的有效转化。
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RDA specializes in brand identity, commercial space design, and digital marketing with a focus on essentialism and international design aesthetics. We create emotionally resonant brands that drive business success. Beyond design solutions, we uncover brand potential through strategic positioning and innovation, delivering lasting value in competitive markets. Whether domestic or global, RDA offers expertise to shape a promising future for your brand. Contact us to start your branding journey.
塑造品牌，定义领先。RDA以极致和国际主义的设计风格为企业提供品牌形象识别设计VI系统，商业空间设计和数字营销设计服务。塑造感动人心的品牌和体验，让品牌成为驱动商业向前的力量。辉盛不仅是设计解决方案的提供者，更是品牌潜力的开掘者。我们通过深度的策略定位和创新设计，致力于在竞争激烈的市场中为品牌塑造独特而持久的价值。无论是在国内还是国际舞台，辉盛都以其独特的视角和专业能力，为品牌的未来指引方向。 联系我们开启品牌之路:
