Turning Woodworking into a Shared Experience
JANGSIN LAB 匠杺社木作坊
JCL Playtime is a woodworking workshop inside a city-centre mall, making traditional craft accessible to beginners, families and curious first-time makers. RDA built a brand identity and retail experience that gives the workshop a playful, clear and welcoming voice.
匠杺社是一家开设于市中心商场内的木作体验店，面向零基础木工爱好者、亲子家庭和文创体验消费人群。RDA以木作坊品牌设计、手作体验店VI、商业空间设计和店面形象系统为核心，把传统木工制作转化为简单、有趣、易传播的品牌体验。
- 品牌策略规划
- 手作体验店品牌识别
- 商业空间设计
- 环境导视设计
- 品牌摄影
Background
As retail shifts from products to experiences, JCL needed to explain its workshops quickly and make the store feel inviting from the mall circulation. The identity had to connect craft, safety and a sense of play for young visitors and families.
随着商业综合体从单纯购物转向体验消费，匠杺社需要让路过的顾客快速理解课程内容，并在进入店面之前感受到木作的趣味、专业与安全感。品牌视觉也要同时服务年轻客群、亲子家庭与商场运营场景。
Challenge
The challenge was to turn a specialist craft into an approachable first step. JCL needed a visual language that could guide people from storefront curiosity to hands-on participation, without losing the character of real woodworking.
设计的难点不只是建立一个好看的标志，而是把专业木工转化为人人都愿意尝试的第一步。视觉系统需要从店面吸引、课程理解到现场参与形成连贯引导，同时保留木作本身的质感与手工温度。
Design System
A compact identity system turns the workshop into a recognisable destination. A warm palette, modular graphics, wayfinding and a tactile store environment carry one story from storefront to class materials and photography.
我们以温暖而有活力的色彩、模块化图形和清晰的环境导视建立统一的体验店识别。品牌标志、店面陈列、课程物料与摄影共同构成一套可延展的视觉语言，让木作坊在商场环境中更容易被发现、理解与分享。
