PopoTea is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the pet's owned consumer. RDA has designed a bold and cartoonic new identity, packaging and website for the online retailer. Popotea wanted to demystify tea and present it in more approachable way, so consumers can explore different varieties, regions and flavors. The freshness of the tea is reflected in the packaging, which appears in different 3d rendering with a scene of bright colors.

RDA refined the Popotea project into a clear brand identity design system for tea beverage and retail packaging. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.