The brand image design of Jinan International Trade Center takes the international sense of science and technology as the main idea. The concise brand vision highlights the international brand style. The graphic design takes the initial letter J as the starting point and emphasizes the concept of growth and transformation, which implies Jinan international trade. While incubating high-tech enterprises, the center provides an innovative development platform for the conversion of old and new kinetic energy of Shandong's economy. At the same time, RDA designed the theme of the entire headquarters space, with a variety of styles of offices, through a rich selection of materials and furniture, to create a different office atmosphere, so that the space has the function of brand display and narrative, making visitors' journey more For unforgettable.

RDA refined the Jitc project into a clear brand identity design system for technology centers and industrial parks. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.