In 1919, as the first generation of porcelain makers, the founder of the Hicyan brand, Huang Qinghe, opened a handmade porcelain workshop, which became famous for its excellent quality. Due to war and the change of times, the family workshop stopped production, but the family always stayed in business. A century has passed and the fourth generation has reinvented the Hicyan brand and led the company to a higher standard of quality, art and craftsmanship. We created a minimal and extreme brand design style for Hicyan brand, which is highly consistent with the product design language and reinforces this brand quality through the application design, with a unique cyan color throughout that is unforgettable.

RDA refined the Hicyan project into a clear brand identity design system for porcelain and ceramic products. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.