A Japanese fashion brand with a minimalist, ethereal aesthetic.
KYUR is a Japanese fashion brand that exudes a minimalist, ethereal aesthetic and embodies the essence of clean, beautiful style. The brand boasts a warm, elegant spirit and a unique personality. KYUR's design philosophy emphasizes simplicity, restraint and the warmth and edges of life. In order to better reflect the brand's characteristics, we have redesigned the brand's image. On the basis of a delicate and restrained style, we present the warmth and subtle changes, making the brand image more distinct.
KYUR是一个充满简约空灵气息的日系服装品牌,它代表着干净美好的风格。品牌本身具有温暖的质感与优雅的灵性,并且拥有独特的个性。KYUR秉承着对细节的关注,并且深刻理解了时尚的本质,从而创造出了一系列兼具实用性与时尚感的服装。KYUR的设计理念是朴素内敛,强调温暖与生活的边际。在这种理念的引领下,品牌将简约空灵与精致内敛相结合,创造出一种舒适美好的风格。为了更好地体现品牌特点,我们重新设计了品牌形象。在精致内敛的风格基础上,我们让温暖的质感在微妙的变化中呈现,使品牌形象更加鲜明。这样的品牌形象,不仅更具有现代感,更能够体现出KYUR品牌所追求的美好生活。
- Brand Identity Design
- Communication Design
KYUR is a Japanese fashion brand that exudes a minimalist, ethereal aesthetic and embodies the essence of clean, beautiful style. The brand boasts a warm, elegant spirit and a unique personality. KYUR's design philosophy emphasizes simplicity.
In order to better reflect the brand's characteristics, we have redesigned the brand's image. On the basis of a delicate and restrained style, we present the warmth and subtle changes, making the brand image more distinct.