Our team
Our Clients
With extensive experience serving top-tier international clients, we have established long-term brand strategy partnerships with leading companies across industries and regions.
We work with companies at different stages of growth, from emerging brands to leading regional and international clients. Our role is to translate business ambition into a coherent brand system: a strategy people can understand, an identity people can remember, and a visual language that can perform across products, spaces and communication channels.
How we work
Keep moving forward and never stop. We focus on the creative process sets us apart and propels us to be even better.
Our process is collaborative, analytical and highly visual. Senior designers, strategists and young creative talent work together to move from business context to design direction, then from design direction to practical systems that clients can actually use. We keep the process focused: understand the problem, define the brand logic, create a distinctive identity, and extend it consistently across the moments where customers meet the brand.
Our offices
Our studio is based in Shanghai, with partner offices in Melbourne and San Francisco supporting international collaboration and cross-market brand projects.
Shanghai is our China base for brand strategy, corporate identity, packaging, spatial design and digital communication. Our partner offices in Melbourne and San Francisco help us keep an international perspective and support clients who need design work that can connect with audiences across cultures, markets and business environments.
Shanghai
San Francisco
Melbourne
Qingdao
Contact: +86 186 5339 8581
Every brand has a story, but not every story becomes a useful brand system. If you are launching a new company, entering the Chinese market, refreshing a mature brand or building a more international presence, we can help turn strategy into identity, space, packaging and communication that people can recognize and remember.