A design philosophy follows the nature.
济南神秀谷品牌策略和视觉形象设计
Senseu Valley was originally a small hill covered with plants, with winding paths and standing by a lake, while the Horse Mountain stands in the background, between the landscape and the mountains, with the poetic and pictorial mood that poets and painters once had, a spiritual realm that people feel in nature. The different architectural shapes of each building and the different horizontal height differences produce an interesting but harmonious echo, with the buildings in the landscape, blending in with the nature of heaven and earth. The houses all face the beauty of the lake and the rolling hills. The buildings are made of stone from the transformation of the mountain villages in the area, and are built with a great sense of art and beauty, and in each landscape, people are the only ones; people feel like they are really living in nature, and they can talk with the mountains, the lake, the sky and the earth at any time.
神秀谷所在地原为布满植物的小山丘,曲径通幽,依湖而立,而马山矗立在背景中,山水之間,有着詩人画家曾經有的詩意和画中的意境,是人在自然中感受的一种精神境界。每栋建筑不一的建筑外形、不一的水平高度差,產生了有趣但和谐的呼应,建筑在山水中,与天地自然融为一体。房子皆面向湖光美景及绵延群山。并从自然中取材,用源自此区域山村改造而来的石材,构建处极具艺术和美感的建筑,而每处景观之中,人都是唯一;人们置身其中,像是真正生活在大自然里,随时可与山、湖、天、地对话。
基于神秀谷的自然景观与建筑特色,RDA的品牌形象设计紧密围绕“极简”与“呼应自然”的设计理念。品牌标识采用镜像的字体设计,简洁而具有视觉冲击力,象征着神秀谷与自然间的和谐对话。这种字体设计不仅反映了品牌的现代感,也呼应了周围环境中水的元素,如湖面倒映出的山影,为品牌增添了一种深层的文化内涵。
- Brand Identity
- Signage System
The different architectural shapes of each building and the different horizontal height differences produce an interesting but harmonious echo, with the buildings in the landscape, blending in with the nature of heaven and earth. The houses all face the beauty of the lake and the rolling hills.
The buildings are made of stone from the transformation of the mountain villages in the area, and are built with a great sense of art and beauty, and in each landscape, people are the only ones; people feel like they are really living in nature.
Senseu Valley was originally a small hill covered with plants, with winding paths and standing by a lake, while the Horse Mountain stands in the background, between the landscape and the mountains, with the poetic and pictorial mood that poets and painters once had, a spiritual realm that people feel in nature.