Herbal Tea for Health-Preserving Solutions in a Youth-Dominated Society.
We have created a healthful Herbal Tea brand that combines traditional Chinese medicine principles with carefully selected natural ingredients. It is specifically designed to address the health concerns of young people and office workers by providing real-time health solutions that integrate TCM ingredients and modern nutrition. Our aim is to popularize TCM culture and the concept of medicated diets.
在当前养身年轻化、全民化的背景下,针对当下上班族工作忙碌、熬夜加班、压力大,经常产生的一系列亚健康状况,结合传统的中医理论,精选药食同源的原产地天然无添加食材,把传统中医养生和现代营养学相结合,成就新国风药食同源养生茶饮品牌。茯灵记针对现代年轻人、办公室白领等身体亚健康的痛点,根据中国传统的中医理论,打造以传统药食同源的食材和现代营养学相结合的即时养生新方案。致力于让中国传统中医文化及药食同源的理念融入国民生活。茯灵记品牌的核心理念在于结合传统中医养生和现代营养学,提供即时养生新方案。通过这种方式,茯灵记旨在将中国传统的中医文化及药食同源理念深入融入国民的日常生活。这不仅是对传统文化的现代诠释,也是对现代健康需求的积极回应,体现了RDA在健康领域的创新和专业性。通过这样的产品和理念,茯灵记希望为消费者提供更健康、更便捷的生活方式,同时强化其在健康产业中的品牌影响力。
- Brand Identity Design
- Communication Design
In today's youth-dominated and mainstream society, considering the various sub-health conditions of busy office workers with frequent overtime work and high pressure, we have combined traditional Chinese medicine theory with selected natural ingredients to promote a health-preserving herbal tea brand featuring Chinese style.
Targeting the health issues of young people and office workers, Mofulingji provides real-time health solutions that integrate TCM ingredients and modern nutrition. We aim to popularize TCM culture and the medicated diet concept.