Leading the way with a new visual identity. We create this pilot bird to fly with the corporate strategy onto a new level. In order to commemorate the fifth anniversary of the company's IPO, along with the new released brand strategy, the new corporate image was created and designed by RDA Team, with a pilot bird as the idea, symbolize the future height of the brand and the leading position in the industry.

山东赫达股份有限公司成立于1992年，于2016年登陆深圳证券交易所（股票代码：002810），赫达致力于水溶性高分子化合物的研发、生产和销售，主要产品是非离子型纤维素醚，具有自主研发、生产中高端型号建材级、医药级和食品级非离子型纤维素醚的能力，成为中国纤维素醚行业领军企业之一，为我国纤维素醚行业的快速、规范发展树立了专业、专注的引领形象。在企业上市五周年之际，同时配合企业新发布的品牌战略，新企业形象由辉盛创作设计，以一只展翼领航的飞鸟做为创意，展示出赫达品牌未来的高度和领先者的姿态。